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Performance Creative Master Course
Introduction: Welcome!
A personal note from Dara (2:05)
How to get the most out of this course... (1:15)
Creative Strategy Research
Why is creative strategy research SO important? (2:55)
How to Conduct a Reputation Analysis (15:06)
How to Mine Customer Testimonials (7:25)
Golden Nugget Reviews: The Secret Sauce to Creative (3:57)
How to Analyze Your Competitors' Creative THE RIGHT WAY (8:44)
How to Quickly Analyze Past Performance (5:37)
How to Present Your Creative Strategy Research to Your Team (5:54)
Creative Formats That Convert
How to Use This Section + Notion Guide (1:51)
The 10 Creative Formats to Test First (10:27)
10 UGC Strategies That Convert (16:15)
15 Creatives for Service Businesses, B2B, and Info Products (8:51)
Consumer Psychology and Messaging That Converts
Overview (0:35)
The 16 Human Desires (12:26)
Advertising Strategies That Scale (How to Take Big Swings with Your Creatives) (12:17)
Copywriting That Converts: Primary Text (4:15)
The Creative Strategist Toolkit
The Tools I Use Everyday as a Creative Strategist (5:47)
Motion: Creative Strategy Analytics w/ Evan Lee
Intro to Motion (1:06)
Understanding the Basics: Features and Functionality within Motion (6:51)
How to Build Reports + Which Reports to Build (14:28)
Addtional Reports That You Need in Your Toolkit (5:28)
How to Build an In-House UGC Team
Overview (2:51)
How to Write a UGC Brief that Results in Winning Creative (5:28)
How to Source UGC Creators (7:12)
How to Build an In-House UGC Team (12:25)
The Creative Project Workflow
An Overview of The Creative Process (3:19)
How I Use Trello as My Project Management Tool (4:38)
The Creative Roadmap: How to Track Your Creative Pipeline (5:02)
How to QA Your Creatives (6:20)
How to Test Your Creatives
Naming Conventions (Surprisingly important!) (6:59)
How to Make a Creative Testing Framework (8:12)
How to Test Creatives (TWO DIFFERENT METHODS!!) (11:44)
How to Analyze Creatives (Advanced)
Overview: My Creative Analytics Cheatsheet (2:46)
The Key Metrics You Need to Track (and my take on attribution softwares) (16:59)
The Reports You Need to Be Running Weekly, Monthly, Quarterly (5:26)
How to Lead a Creative Retro with Your Team (Slide deck!) (6:22)
What's next?
Iterations to Make When You Find Winners and Losers (7:51)
COMING SOON: Continuing Your Performance Creative Education
The Key Metrics You Need to Track (and my take on attribution softwares)
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